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Building Loyalty in the New Year

Building Loyalty in the New Year

We all get that occasional Raving Fan due to a variety of reasons – personal connection, we bailed them out of a situation, or you were just a perfect match for them. We can also create Raving Fans proactively by walking them up the Ladder of Loyalty over time, so that we can continuously add to our Biggest Fans list.

Doing More for your Customers

Doing More for your Customers

You love your customers! But do they know that? There is one family in Cleveland that does. When I lived in Cleveland, one of my favorite family-owned restaurants was LaRich’s. Our standard order was pizza and a Grossberger Salad. A what you are asking? Here is the story of the salad’s name …

Showing the Love to Your Biggest Fans

Showing the Love to Your Biggest Fans

When it comes to growing our businesses, we all know that Word of Mouth is often one of the best sources of leads and new clients, we all know that warm fuzzy feeling when a prospect calls or drops in and says “Mary told me to talk to you”.

Business Owners Speak Out – 18th Edition

Business Owners Speak Out – 18th Edition

Featured in this edition: Louisville Vegan Jerky Co. – Stanley Chase, Muth’s Candies – Martha Vories, Holiday Manor Barber Shop – Cathy French, Margaret’s Consignment – Cara Aldridge, Uncommon Cups & Cones – Kim Barbour, Ken Combs Running Store – Larry Holt, Morgan Security Services – Janice Morgan, and J.R.’s Spa & Salon – Jack Riley.

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