You are a business owner – congratulations! When you got started you had plenty of referrals from friends and neighbors, which was great. Those jobs are done, so now what? It’s time to sell yourself and your business. You need to talk to people about your business. Yes, you. How do you get the word out? Start with your existing customers. Do they know everything that you can do for them, all your products and services?
If I had to choose one word to describe 2020, it would be Disruptive. The nature of a disruption does give us an opportunity for at least one thing – Change. Earlier this spring, the word we kept hearing is pivot: the need to shift our focus, products, delivery methods, finances, even how, where and when we were working. That agility was necessary and effective, but is it a long-term strategy?
My team and I spent two hours last Monday finalizing our 90 Day Business Plan, the plan that will make the 4th Quarter our best ever and close out this crazy year on a positive note. The week before that our business coaching clients spent half a day reviewing their third quarter results, identifying the lessons to be carried forward, and created their own Q4 business success plans. The energy in the virtual room was powerful and the ideas and detailed plans that came out of it were inspiring. Several themes came out of the day that I thought I would share with you here…
In talking with dozens of business owners over the last few weeks, the idea that “Everything has Changed” came up multiple times, so I spent some time talking with a group of my business coaching clients about what has really changed and what has not. We were not addressing the government mandated closures/limits on some industries, which are having profound impacts on some industries. We focused our discussions on what has changed for businesses that are open and operating at a reasonable capacity at this time.
Business owners are famous for saying they want to grow their businesses. The question is, “What does Growth mean to you?” If you have an additional $5.00 in revenue this week, congratulations, your business has grown. Is that what you truly mean by growth? For most people, the answer is no. The piece that is missing here are the Goals for the business.
How many virtual meetings have you had recently? There is a lot of talking going on, but how much are we communicating? Communication is two-way. The measure of effective communication is the response that you get. The same principles of communication apply to both virtual and in person conversations; however, there are just a few nuances when you are not face-to-face.
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