I am listening to many people who are struggling to focus right now. The challenge of working remotely, disrupted schedules, and the demands of caring and schooling children have been stressful for many. Add the regular occurrences we call “life,” (blocked toilets, flat tires, running out of milk) and you have the makings for a distracted mind. So how do you keep moving forward?
Are your customers lost? Are they having a difficult time finding you? I’m not talking about your storefront or office. Can they find you online? I was surprised to see a slimmed-down yellow pages directory by my mailbox. It went directly into the recycling bin. Why? Because, like most consumers, I will do an online search for a business or service. I want all of the information in one place: Products, Services, Hours, Locations, and Reviews.
As a business owner, you are frequently surrounded by chaos. Throw in a pandemic, civil unrest, and elections and the regular chaos can easily become a maelstrom. So how do you, as the person steering the ship, navigate the storms? Ignoring the situation is not an option. You may be tempted to abandon the ship, but that creates a whole new set of problems. So where do you start?
As a Business Coach, I am a HUGE proponent of the concept “Learn More to Earn More”, and in fact I wrote an article on this topic in Nov 2019. What I have been seeing, both in my clients and in other business owners I talk to, is that they have been reading/listening more than ever in an attempt to learn as much as they can to accelerate their results as quickly as possible. Yet, many of them are frustrated because they are not seeing results.
Some people are naturals at connecting with other people. They easily find common interests, and genuinely enjoy meeting people. They are masters at working the room with a friendly smile and a firm handshake. They have built their business by creating trust, relationships, often friendships, with customers and suppliers. Then COVID-19 happened. “But I’m a people person. I need to talk to clients in person!” “I don’t like talking to a computer. It’s just not the same.” “I’m just not comfortable with technology.” We have all been in a virtual networking meeting where either everyone talks at once or no one speaks because they are being polite. It is a challenge. So what is the People Person to do?
There are a lot of small businesses who would like to post this sign. Fortunately, there are other ways to improve your sales, even in challenging times. For some, marketing during a pandemic doesn’t feel right. The reality is that we need a strong economy. Your goods and services are a part of that. We may be at home, but life and business has not stopped completely.
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