by Sandy Merritt | Aug 24, 2020 | Business Ownership, Marketing
Are your customers lost? Are they having a difficult time finding you? I’m not talking about your storefront or office. Can they find you online? I was surprised to see a slimmed-down yellow pages directory by my mailbox. It went directly into the recycling bin....
by Drew Schwegman | Jul 9, 2019 | Business Ownership, Marketing
According to the United Nations’ estimate in May of 2019 the world’s population was 7.7 billion people. That’s a pretty big number to try and wrap your head around. So let’s drill down a little more and focus on the population of the United States of America, which...
by Drew Schwegman | Mar 28, 2019 | Marketing
Have you ever been watching a sporting event or your favorite episode of This is Us and an ad comes on that you have no clue what they were trying to sell you? What’s the deal with that, right? Companies invest millions of dollars a year in advertising to get you and...
by Mark McNulty | Feb 26, 2019 | Business Ownership, Marketing
One of the most common issues I find in the marketing strategies of high-end (higher quality, higher price) businesses is the tendency to talk about the features of their products and services. While this issue is particularly common in technology, I see it in...
by Drew Schwegman | Sep 21, 2018 | Marketing
Let’s face it, every business out there needs customers to survive. When I sit down with business owners and ask them what they’re focusing on, a large majority say, “Trying to get new customers.” When I follow up with, “What does your marketing plan look like?”,...
