When it comes to finding new customers there is one method that beats all of the others. Referrals. Let’s examine why. Based on Trust A referral occurs when one person, who you know, like and trust, suggests that you do business with someone else that they know, like and trust.
Almost every business owner I meet has the same (or similar) answer to the question of what is their best marketing strategy? In other words, where do most of their leads come from? They all say some version of Referrals or “Word of Mouth”. This is a great answer, yet
It is the vicious cycle of business that you always need to be prospecting to reach profit goals. Prospecting and lead generation can be daunting and draining, but the 5 P’s of Prospecting can help you stay motivated and on track!
When I ask business owners what their Number 1 Marketing strategy is, they most often say referrals or word-of-mouth. It’s their answer to my next question that often exposes the flaw in this answer, as I follow-up with “so what is your formal referral generation process?”.
Mastering Networking can be a daunting process. For some people, walking into a room full of strangers that they are expected to talk to is exciting. The rest of us may not approach a networking event with quite as much enthusiasm
So why master the Art of the Elevator Pitch? For most, networking has and will probably always remain, a crucial key in professional development and business growth. Working with like-minded business owners and to help each other expand reach and visibility is a powerful way to increase credibility and company
How important is Customer Service? In the crowded marketplaces that we all work in, it can be hard to stand out. To be profitable and sustainable, we need our customers and potential customers to see the value in buying from us, returning to buy again, and bringing their friends
You are a business owner – congratulations! When you got started you had plenty of referrals from friends and neighbors, which was great. Those jobs are done, so now what? It’s time to sell yourself and your business. You need to talk to people about your business. Yes,
Are your customers lost? Are they having a difficult time finding you? I’m not talking about your storefront or office. Can they find you online? I was surprised to see a slimmed-down yellow pages directory by my mailbox. It went directly into the recycling bin.
According to the United Nations’ estimate in May of 2019 the world’s population was 7.7 billion people. That’s a pretty big number to try and wrap your head around. So let’s drill down a little more and focus on the population of the United States of America, which
Have you ever been watching a sporting event or your favorite episode of This is Us and an ad comes on that you have no clue what they were trying to sell you? What’s the deal with that, right? Companies invest millions of dollars a year in advertising to
One of the most common issues I find in the marketing strategies of high-end (higher quality, higher price) businesses is the tendency to talk about the features of their products and services. While this issue is particularly common in technology, I see it in construction, medical, HVAC, and just
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